Social Media Marketing Career in Nepal | Be Earner Rather than Being a User

Why social media marketing?

Be where your audience is and there is no better place than social media for today’s era. 

As social media users are increasing day by day and there are already a large number of audiences on social media like Tik Tok, Instagram, and Facebook. 

People spend more time on social media, they are technology-friendly. 

This is why you can sell your product easily through social media. 

For any business or brand being present on social media is a must because more people will get to know about the brand, what they do or what they provide. 

People often search on social media to get the required information about any brand and the social media presence of a brand can make things much easier for the customers and also for the business. 

And if the required information about the brand is not available on social media automatically the customer is going to lose interest in the brand. 

Since it’s the “Instant” era, people want everything instantly like information within a click and services with one msg or call.  

Traditional Marketing vs Social Media Marketing

If we look at traditional marketing like newspapers, billboards, and tv, we cannot exactly determine how many people watched it, where they are watching it, and their age group. 

We can’t get the exact data analytics in traditional marketing plus traditional marketing is not so budget-friendly.  

With the same budget, we can do much more in social media marketing by tracking conversion from the whole of Nepal. 

Tracking conversion means tracking the audience that visited your website.

For example, How many people visited your website, what were their activities on the website how much did they spend on the website, and what are sales conversions of the website? 

One of the main reasons for social media marketing’s popularity is due to its detailed targeting, better reports, data, and results.

Social media marketing scope in Nepal. 

There is a good scope in social media marketing in Nepal as there are multiple job roles available in it. 

For example, an individual can handle ads, content creation, content writing or design, and client management. So, there are many roles.    

Social media marketing is a growing and good scope in Nepal and is speculated to grow further. 

Also, a social media marketer does not necessarily need to have a degree in a particular field.

You just need to have the right skills, be creative enough, know the basics of technical details, and overall understanding of social media marketing. For that, you can also take multiple online courses. 

You will require passion more than a degree. 

The Phase of Social Media Marketing in Nepal Today.

If we look 2-3 years back, brands and people in Nepal were implementing social media marketing on an average number. 

But they were not aware of its huge benefits. 

Now social media marketing in the context of Nepal is in a rapidly growing phase. 

Businesses have started to partner up with agencies for the social media marketing of their business. They have also started to collaborate with influencers. 

But if we look at social media marketing internationally, relatively it is still in the growing phase in Nepal. 

So, for people who want to start their career in social media marketing in Nepal, it can be a great opportunity for them. 

Career In Nepal as a Social media Marketer 

First, we have to look at the careers that are available as social media marketers and look for skills according to those career options.

So as a social media marketer, you can work in these fields with the required skills:

• You can work for an agency
• Work for any brand as an in-house team which means working only for one brand as a team.
• Worked as a freelancer for national plus international clients.
• You can help your own business grow with social media marketing 
• You can also work as an influencer marketer

Skills required to become a social media marketer?

Social media marketers have different roles where you might need different types of skills. Some of the skills and roles: 

• A content creator role requires knowing what kinds of content to promote, and what kinds of designs, videos, and photos to post. 
• A page manager may require replying to comments and posting according to the schedule. 
• Another role of a social media marketer could be advertising to different ad platforms like Facebook.
• A  data analytics role may require skills like extracting every data, money spent on ads, and its results.

It is better if you have all the skills required in the social media marketing field. 

But some companies also hire individuals for content writing, copywriting, running ads, and replying to comments. 

The overall skills that social media marketing requires are: 

• strategic thinking skills
• Should be research-oriented,
• Creativity skills, 
• Management skills and 
• For the technical part running ads can be one of the skills that can help you in social media marketing. 

How to start as a social media marketer? 

To begin with, it’s important to conduct research and learn about the topic. The internet provides a variety of both free and paid resources for this purpose.

For example Google’s digital garage, Linkedin Learning, Facebook Blueprint, and also Nepali learning platforms like Digital Gurkha. This will help you with the basic terms and language used in social media marketing.  

Then you can make your page, this could be your imaginary business or personal blogging site. By doing this you will have an idea of what kind of content and designs to make and post regularly to know how to gain interest among your viewers.

To create visual designs you can learn from the best graphic design courses.

After this, you can offer service to your friends or family for free or with little commission. For example, if your family runs a small restaurant, you can upload photos, contact information, or opening hours for the family’s business or small shop. You have to offer value to the customers first rather than expecting more money in the beginning stage. 

Then you do a good job in your beginning phase then you will start to gain recognition and recommendations. 

So self-learning and passion are very important to learn and master anything and also implement it in real life.   

7 Tips for Social Media marketing beginners to work as a freelancer 

It might be a bit intimidating for freelancers who are beginners in the field of social media marketing to work with less experience.

Here are some tips for beginners that might help freelancers at the beginning of their careers: 

Communicate with your clients frequently. 

• You need to clear all the expectations that they should have from your side and vice versa. 

• Because if these expectations are not clear at the beginning later it might impact your work and create problems.

Be self-organized 

• You need to organize all your tasks to complete your work properly before the deadline. 

Be self-discipline / Time management 

• Since freelancing is more about working from anywhere except the office. You can get easily distracted by other factors so you need to maintain self-discipline. 

• Make a proper timetable and stick to it as much as possible.

Don’t over-promise 

• You should only promise what you can do at a certain period. 

• If you overpromise to your clients and do not complete the job before the deadline, you might lose their trust and have a bad impression in front of them.

Ask what you are worth for 

• Do not undervalue yourself. Know how much your work is worth and ask for the deserving amount.

Confirm your Communication channels with your clients 

• At the beginning of the work, you must confirm the communication channels that you are going to use while working with clients. 

• This will help you to maintain good communication with the clients.

Concept planning 

• You need to plan out your concept at the beginning of the project. For example, planning for moment marketing or any special occasions should be earlier than the actual day. 

Conclusion 

It can be established that Social media marketing is of utmost importance to both businesses as well as individuals. It is possible to have a lucrative career in social media or use it to grow your business. If you read through the article above, we are confident that you will be able to start a Social Media Marketing Career in Nepal.