Are you looking for more bookings or for more people to know about your hotel or resort?
Did You know digital marketing can be effective for you?
Yes, recently getting popular to businesses of all kinds, digital marketing can prove to be beneficial for hotels and resorts as well.
It allows you to be where your audience is: social and internet.
First, let’s understand your audience and the changing scenario that affects your business.
Travel has become popular with the adherent to the luxury lifestyle. People book hotels and resort for:
- Gathering & Celebrations: Someone Just got their US visa for a doctorate? What do friends demand? A get-away with close friends, good food and chill beer in a beautiful setup
- Friends: Do you ever need plans to get away with friends? Not really!
- Family: Once in a while, you need to bond with your family beyond the walls of your home.
- Official: Business outings and company retreat has become common. A good hotel and resort are the choice for such outings
- Couples: Romance can take you to different places.
What does your audience want?
What do you do when you want to find a good hotel or resort to stay in?
- A GREAT EXPERIENCE: Getaways, Gathering or special occasions are a place where we seek a great experience. We either want to have fun like crazy or want to cool down all the stress.
- AFFORDABLE / REASONABLE PRICES: Prices are always a factor that determines the decision. If you can provide excellent services at a reasonable price then you can attract more customers.
- Instagram-able The generation has changed. If we ever go on a or visit a resort, we are likely to upload it on social media. Make sure your ambiance is beautiful even when captured through photos
- Quick and Simple Bookings: Less Complexity = More Engagement. Your audience needs faster and reliable methods to book a room if they like it.
Consider a scenario where you want to go to a hotel or resort.
What do you do?
Well, we goto the platform that I love the most – Facebook and Instagram.
Then we search for available hotels.
Wow 2 Lakh Likes? It must be a great hotel.
OOhh they have an infinity pool?
The food looks delicious.
And LOOK AT THAT VIEW.
Hmm, we will certainly have tonnes of beautiful pictures here.
Yeap this is where I want to go.
*Looks at the location and calls the hotel *
OR
If they have a website, that is where WE will go and book the room.
Its THAT SIMPLE!!
What Hotels and Resorts can do today in Digital marketing?
- Make Interactive and Simple Website/APP:
Your website is your digital identity over the internet. Make it more interactive and allow users with different features.
Nearly 65.4% of bookings are made online on hotel websites compared to 19.5% on online travel agencies (OTAs) like Expedia, Booking, etc. - Use Videos to Highlight your infrastructure, services, and ambiance. Videos are the most engaging form of content.
- Promote packages to attract different audience groups and market in special occasions like Who does not like exclusive offers?
- Share Exclusive Feature: Do You have an amazing view ? an infinity pool or an excellent ambiance? Share photos showing the experience your customers can get
- Boost Your Content :
There are over 500 hotels in Nepal The number is ever-growing and getting more competitive.
But there is good news. They haven’t quite utilized the digital platforms that have over 881,160 unique viewers EVERY SINGLE DAY
In Nepal you can reach ….. People with … …….rupess only. Now HOW AFFORDABLE IS THAT? - Encourage Direct Booking
Be it through social media conversations, your website or your application, you can use it to attract and engage with your audience. Make sure to close the deal and encourage your audience to become customers with easy booking methods. - Get Listed in Local Business
Make sure your business is listed on Google My Business along with necessary information to be found in the local searches. Being listed on the Map also helps your customers find you easily.
TIME TO GO DIGITAL
It’s time to put your resort/Hotel in the Digital Map, and well in a way that
- Really Works
- Is really affordable
- WHERE YOUR CUSTOMERS CAN INTERACT WITH YOU and, most importantly, in a platform where all your potential customers like to spend their time in
If you want to Learn more about digital marketing in Nepal, especially for your hotels and restaurants. Digital Gurkha is launching 3 months training on digital marketing.
